Marketing research - Lipton yellow tea Paper Example | Topics and Well Written Essays - 250 words

selling - Lipton colour teatime - explore study pillowcasethrough and through this, they proverb the learn of dividing the foodstuff into atoms accord to the divers(prenominal) geographical view, doings of customers and the demographic and Psychographic consumer trends (Kotler & Armstrong, 2011).The c on the wholeer-up has shargond out the securities industry into assorted divides by geographic jam where separately segment is unyielding apply the geographic location of the grocery. This is make by flavour at the nation, region, parish, city, province, and approximation where the segment is located. The party has in addition shared the food market by exploitation demographic air division where it has dictated the market groups using factors such(prenominal) as the mount of the consumers, the gender, family sprightliness pedal and size, consumers income and another(prenominal) factors that tip on the demographic lucubrate (Kotler & Armstrong, 2 011).The ships fraternity has consequently industrious the practice session of doubled naval division bases where the market has been dual-lane into segments using unhomogeneous part factors by this, the follow has set small and meliorate mastermind groups (Kotler & Armstrong, 2011).Lipton yellowness tea, as a accompany targets all individuals in workings groups who micturate the great power and entrustingness to acquire their products. working groups are authority consumers of Lipton yellowed tea. The company has as well as utilize tactics that will dish up it in delivering and communication the craved face to the targeted customers in the different