My Visit to a Jewish Synagogue Essay

When I visited my first Jewish synagogue, I expected it to be very different. My previous experience with religious ceremonies was limited to a few visits to Baptist churches. The most surprising thing for me at this one was, oddly enough, its similarity to Christian services and rituals. I went into the religious visit expecting an enormous difference in the customs and perhaps even in the attitudes of the people attending the service. What I found instead was a religious ceremony very reminiscent of the Christian ones I’ve been to before. To begin, I was nervous about attending a service for a faith to which I did not belong and which was not even part of my heritage. Previously when I had attended Baptist worship, I had gone along or with a member of my family, who belonged to the church. I wasn’t sure how people of a different religion would react to having someone who was not of their faith visiting their place of worship. However, as soon as we walked into the synagogue, the people there were very friendly and not at all unused to having visitors. There was a collection of pamphlets set out for anyone unfamiliar with the Jewish religion and with Sabbath services and there were nametags for us to wear. The people were very friendly, asking us if we would like to know anything more about the synagogue. There were people standing in small groups too talking and catching up with the happenings of the week before. Overall, the interior of the synagogue reminded me very much of a church. The sanctuary was round or possibly octagonal, with the seating also set up in a semicircle. Inside of the sanctuary the atmosphere was different from that in the lobby, more serious I would say. I thought that it was lovely, and smaller than the chapel of any church I’ve ever attended. We were given prayer books as we entered, and when I leafed through mine I found that it was printed from right to left instead of left to right. This threw me off a little, in part because the text inside (the English translations of the Hebrew) were still printed left to right, though the book itself was read from right to left. I sat near the back, a good thing because it was mostly the people participating in the service who sat at the front. I noticed that several of the women had a tallit, or prayer shawl, and only knew the significance of them because of our readings and lessons. Many of the men were wearing a yarmulke as well, though not all of them were. As I looked around the room I noticed the Ark, which holds the Torah scrolls. As I continued to scan the room I also notice the menorah (candelabrum). The rabbi began the service fairly casually, greeting the congregation in English. After the English greeting came a more traditional greeting in Hebrew, and then a song to greet the Sabbath, or Shabbat, which is the word that was used at the synagogue. The Hebrew might have been strange to me, but there were English translations for just about everything in the prayer book, along with the prayers and songs written out in Hebrew. My personal favorite part of the service was the singing. There were two singers, one male and one female. All of the songs were beautiful, and caused me to consider the fact that many religions use songs and music in order to convey their messages. I believe that this is a good practice, because music is a common language, one that everybody can understand regardless of whether they speak Hebrew, or any other tongue. Although I’m not Jewish, I could appreciate the songs at the synagogue for their simple tunes and for the feelings and beliefs that clearly went into their writing and their performing. Also interesting was the way the rabbi tied many everyday events and circumstances into the faith. He discussed baseball in relation to the seder, talking about how his father had loved both things and had given him his own love of baseball and of the traditional supper. Again, though I don’t share the religion, I could understand and relate too much of what he was saying, because our parents shape the way that we all grow and learn and change. After the service, we were invited to share in the refreshments that were provided for congregation members. All of the people present were very willing to answer questions and to discuss the religion and were very open and friendly toward me at all times. My experience at the Jewish synagogue was very fun and enlightening. I gained a lot of firsthand knowledge of a religion I had only studied academically before. I’m not sure that I’ll ever have the chance to attend other types of religious services, but I may attempt to do so in the future. In my opinion, a visit like this one to another religion’s place of worship is the best possible way to learn more about a particular religion, no matter whether it’s for a class or simply to further one’s own personal knowledge.

A Comparison of Competencies between Associate and Bachelor Degreed Nursing Graduates Essay

Nursing is complex, and within the profession there are many spectrums of career possibilities. Nursing is based on a foundation of caring and what draws many to the profession is a commitment of service. The knowledge and education sought to prepare nurses however differs between the two â€Å"entry† level paths of associate degreed nurses and baccalaureate degree nurses and thus forms a difference in the way they perform their professional practice. Associate Degreed Nurses Associate degree nursing programs were developed in the early 1950’s as a response to postwar shortages (Creasia, Friberg. 2011) they were intended to be two years in duration and designed to prepare the graduate for bedside care in the secondary setting. These program quickly became successful and programs spread across the United States at a record pace. The associate degree program were found to be clinically sound and offered heavily hands on approach, they traditionally graduate nurses that are task oriented and perform well. Associate graduates are tested via the NCLEX after program completion to obtain licensure. The associate degreed path remains the major point of entry into the profession today. The educational prerequisite of the associate degree nursing program are not as robust in sciences often eliminating the need for organic chemistry and advanced mathematics. The associate degree nursing path also is remedial as compared to the BSN in the liberal arts, often leaving the graduate with subpar communication skills when compared to the BSN counterpart. Baccalaureate Degreed Nurses Baccalaureate degree programs are traditionally structured as four year programs with the nursing clinical focus at the latter two years. Programs differ from Associate programs in that there are courses required which  focus on the professional development of the student, and thus the growth of the profession. Baccalaureate programs prepare the graduate for scopes beyond bedside care. Leadership and research roles favor the bachelors prepared graduate. The advanced professional focus allows the graduate to view the practice beyond the task orientation of the associate degreed nurse. A comparison study (Ginger, N. & Davidhizar, R., 1990) found that baccalaureate nurses were more concerned with research methodology, teaching of the individual and the group, and community assessments. The study concluded that the baccalaureate nurse was more process driven than the task oriented associate degreed nurses. Healthcare today is composed of a multiple disciplinary team of practitioners with varied levels of education, preparing nurses at the minimum of the baccalaureate level has been a push of many professional organizations. Recent research (Aiken, 2008) has confirmed a strong link in the educational level of nurses and improvement in patient mortality. The study found when the institution increased the percentage of baccalaureate prepared nurses by 10% that the corresponding mortality decreased by 4%. Practical Comparison One of the situational comparisons that I feel would demonstrate the practice focus differences of the two educational preparations is in dealing with imminent death and dying. Throughout the career of any healthcare provider we will be faced with this challenge, and while there are many task associated with the algorithm of advanced life support or complexity of the hospice patient, there are multiple psych social aspects to consider. The baccalaureate nurses educational preparation allows her to focus on the causes of the underlying pathophysiology, understand the chemistry of the multiple medications involved and problem solve for alternative treatments is initially unsuccessful. The baccalaureate nurse is able to communicate effectively with the healthcare team and reassuringly guide the family thru this difficult process. In my years of practice I feel that clinical experience and confidence can elevate the associate degreed nurse to a comparable level in this situation as well but I have seen that the baccalaureate graduate achieves this standard well before the counterpart. Patient presentation has become more complex and the array of treatments available seems almost endless. Our patients and their families deserve the  best outcomes from the best prepared team.

Freedom of speech and censorship Research Paper Example | Topics and Well Written Essays - 750 words

Freedom of speech and censorship - Research Paper Example gislature, prompting a lawsuit by the Washington-based Americans United for Separation of Church and State on behalf of Unitarian, Jewish and Christian clergy and the Hindu American Foundation† (Are, 2009) Currently, in the US, the operating system is a free press. This principle is very time-honored and is part of the Constitution of the United States. If a person does not make foundationally libelous or slanderous claims in his or her existing reportage, they have the freedom to express and say what they want. The questioning of foundational issues of freedom of speech under the Constitution is a serious matter. Civil claims can restore some of what the citizen loses to undue censorship which affects them adversely, limiting their freedoms. In the court case of Ohio school newspaper workers suing for a free press, issues of the First Amendment can be seen. One article sets a tone of judicial review and proposes that paying attention to the case presented will aid school administrators in easing tensions about freedom of speech in student newspapers. These administrators, on the one hand, are likely to be overseeing schools with civics and social studies classes that stress the importance of the Constitution and the Bill of Rights (Norton, 2005). But on the other hand, they must look out for the whole of the school community and make sure that no one is using the school newspaper to violate the rights of their fellow students by being libelous, slanderous, or presenting explicit or offensive material to the individuals. In this case, a line between these duties has to be drawn somewhere—on the one hand, a paper that is highly censored and does not let students speak out freely in a reasonable way is not teaching them a very good lesson about the First Amendment; on the other hand, a newspaper that plays it fast and loose with censorship may wind up permitting one student to slander or do harm to the name of another, and face possible legal

Ethical Issues on the Case Ecuador v. Chevron Essay

Ethical Issues on the Case Ecuador v. Chevron - Essay Example ween Texaco and Petroecuador resulted into severe damage to the environment following the damage caused on Amazon forest besides contributing significantly to the export earnings of Ecuador. The influence of damages on Amazon forest also caused severe health problems to the indigenous communities through water and soil contamination. Amazon Crude, a report by the Natural Resources Defense Council published in 1992 outlined the degree of the damage. The report identified Petroecuador and Texaco as the main players in drilling, exploration, pipeline practices, as well as waste disposal earlier identified in the US. Two years after publication, a group of residents form Oriente sued Texaco in state courts of Texas. Texaco succeeded in convincing the courts to dismiss the case on grounds of non-conveniens. Later, a different set of residents sued Texaco in the federal District courts found in New York. Texaco has its headquarters in New York. Following the reasons cited in Texas courts, a judge sitting in New York dismissed the case one more. Appellants successfully managed to revive the case in the Court of Appeal for the Second Circuit. The referrals based on the proposal by the plaintiffs that courts in Ecuador did not have the capacity and integrity to try Texaco. Following the remand, Texaco consented to being tried in Ecuador holding that courts in Ecuador were honest and had the muscle to try any company. Judge Rukof dismissed the case again in 2001 based on reasons. This action affirmed the Second Circuit holistically. In 2002, the complainants sued Chevron, the new stakeholders seeking remediation and damages regarding the remaining part of the Amazon forest. In a makeshift courtroom in Lao Agrio, the trial part of the case lasted more than six years (Elliot & Quinn 2012). The location of the town is in Ecuadorian rainforest to allow judges see contaminated water systems, soils, and get the views of residents within the community. The flow of the case as

Management Information Systems Assignment Example | Topics and Well Written Essays - 2500 words

Management Information Systems - Assignment Example Evidently, these activities will assist the organization to improve its productivity automatically and hence to optimize communication across all layers of the organization and between the organization and the supplier. To illustrate, each football kit sold in a retail outlet is communicated to the supplier automatically and the supplier in turn will send more football kits to the retailer to address the shortage of items sold. Electronic data interchange is the most applied form of inter-organizational system and it facilitates instantaneous information transfer from computer to computer. An effective IOS can benefit an organization in several ways. First, it greatly aids the organization to reduce overall risk level in the organization, and to take advantages of economies of scale. Second, an IOS helps the organization to utilize the exchange of technologies and to increase competitiveness to a great extent. Finally, this system is beneficial for organizations to eliminate investme nt barriers and enhance global communication. There are some potential challenges to inter-organizational systems. ... Since there are no effective assessment methods and benefits measurement processes, system managers find it difficult to convince the top management about the feasibility of financing an inter-organizational system. Due to this weakness, managers cannot evaluate employee performance in connection with the IOS operations. In short, it is difficult to identify how an IOS influences the supply chain efficiency and the overall organizational performance. If the employees are not familiar with the inter-organizational system, it can be a challenging task for the system managers to ensure proper flow of information within the organization. Lack of funding is another challenge unique to IOS. As mentioned already, the top management often hesitates to fund IOS needs because most of the IOS benefits are intangible and the top management officials cannot be easily convinced about the potentiality of those intangible benefits. Finally, fast changing technologies, particularly information techno logy raise potential threats to the efficacy and affordability of the inter-organizational system. 2. Digital Economy Digital economy can be simply stated as an economy which is based on technologies. Digital economy is interchangeably referred to as internet economy, web economy, or new economy. With the emergence of new business practices and technologies, the concept of digital economy is being greatly intertwined with the traditional economy but a clear delineation is very difficult. The term digital economy was coined by Don Tapscott in his book titled ‘The digital economy: Promise and peril in the age of networked intelligence’. According to the Australian

Discussion Board Post Response Essay Example | Topics and Well Written Essays - 250 words - 27

Discussion Board Post Response - Essay Example 469). In reference to planning, I agree that mission and vision statements helps focus formulation of action plans. In other words, the organization is able to align improvement plans with organizational objectives by means of using mission and vision statements as a framework. Caroline, I support your mission and vision statements on the basis of the facts presented on the case study. I therefore think that the mission and vision statements are specific to and relevant for the organization. Cady et al (2011) asserts that "Mission or purpose statements clearly state the foundational reason the organization exists" (p. 69). The statements you formulated is to deliver quality health care to enhance the well-being of a diverse community using available resources and technology. This shows the organization exists for the purpose of providing quality care for the community hence it is specific and relevant. These statements can be implemented as they will involve the use of available resources together with the help of the community. I also feel that the statements are of appropriate length, contain appropriate detail, and are clearly written in the essence that they provide all the values of Mountain View Health Center outlined in the case study. In relation t o the environment, the statements clearly states that available resources will be used. This means the environment will not be manipulated in an effort to achieve the objectives. Cost effectiveness of services as well as diversity components are for the benefits of the community and patients as

Reflective Journal M02 Essay Example | Topics and Well Written Essays - 500 words

Reflective Journal M02 - Essay Example Entrepreneurs and investors embark on business ventures because they wish to make money, and a business that does not make money on a regular basis deserves to be terminated. All the tools and techniques for decision making that are taught in the MBA or any other business management course will always have the profit maximizing criterion as a major consideration. At least, that is the common perception, and one that I had entertained prior to my studies about business ethics and corporate social responsibility. In my readings, I was struck by the observation of Pride, Hughes and Kapoor (2009), that the profit maximization goal is impossible to define, and therefore impossible to achieve, because there is never a satisfactory answer to the question, ‘How much profit is enough?’ Exactly, businessmen are depicted as greedy and heartless, loving money for money’s sake, and much like Charles Dickens’ Ebenezer Scrooge, the profit a business accumulates never appears to be enough. Such a goal is thus never attainable, and therefore the profit maximizing aim is a senseless one for business, as there is no maximum. After all, a goal that could not be defined could not be attained, and success becomes elusive and illusory. What I have learned about ethical decision making is that it is the core of ethical business, the thing that makes business a noble undertaking that seeks to provide for the needs of people. It has the humane goal of satisfying people, of bringing goods and services to match human wants and needs. Business creates value, and offers this value up for human consumption, and the resulting profit is but a just reward commensurate to the value that was created. Ethical decision making is what guides a businessman to do the right thing at the right time, and because of this his business becomes a tool to making peoples’ lives better. I believe that this is the social responsibility of

Power and Politics Essay Example | Topics and Well Written Essays - 1750 words

Power and Politics - Essay Example Researchers typify these arenas as a set of activities (Ferris, Frink, Bhawuk, et al., 1996; Mintzberg, 1985) in which few of the involved individuals are not known, and in which most of the rules are ambiguous. Organizational politics and power influence pits some individuals or employees of the organization against other similar entities or even against the organization itself, causing harm to the individuals, organizations and the growth prospects. However, politics and power influence remain an integral part of organizations, which the management personnel have long tried to reduce if not eliminate it from the company culture. The structure of a team is important in determining how the team will perform. Each team member should contribute skills to enhance the team's overall performance. Individual work habits and leadership styles will determine if the team has the ability to join together and complete their common goals. Teams create environments that bring out the best in each team member. A commitment to effectively communicating information and ideas is a characteristic of an effective team. That is why the usage of coercion and politics to gain advantage over team members can be very destructive to team dynamics. Coercion is defined by the Oxford English Dictionary is to force one to act or think in a certain manner, to dominate, restrain, or control by force. Often at work or in a group environment one might utilize this form of power to control dominance over the group. This usage of power can often make other team members conform. In a successful team conformity is not a useful tactic. The usage of politics and coercion to gain advantage over team members is a danger to the success of the project. Once team members realize that their input is not wanted more than likely they will withdraw from the process altogether. The USA today states, "offices dynamics often change from the usage of intimidation". (Bartol, 2008) For example a team must work together to process information for the desired results. Once a member takes advantage of a situation and use coercion to gain advantage it often leads to disaster. An example of such disaster happened recently within our team. A couple classes ago we had a member that was an extremely dominant person. The person was very smart and well educated but had a problem understanding the syllabus. Everybody in the team would understand the group assignments one way but she would always play devil advocate on the simplest details. She would use coercion to gain advantage over the other team members when we would meet to complete group assignments. The entire team was guilty of just going with the flow, not wanting to cause any problem. She was so convincing we felt she had to be correct! The result was a low grade, because the content was not correct. So the team from that moment on did not allow that dominant personality use politics and power to manipulate the group any more. Information Power is define as power through information as; Information power is the access to and/or the 'control' of information. It is one of the most important

Quality and IT Management Essay Example | Topics and Well Written Essays - 1500 words

Quality and IT Management - Essay Example 2. Role of Quality Gurus Some of the most famous quality gurus include Armand Feigenbaum, Edwards Deming, Philip Crosby, Kaoru Ishikawa, Genichi Taguchi, and Shigeo Shingo (Beckford 2002, p. 54). All of these gurus brought different concepts of quality which not only helped the companies achieve competitive advantage in the past but also provide appropriate directions towards success to the companies belonging to the present world. We can take example of Masaaki Imai who came up with the concept of Kaizen in 1986, which led Japan’s way to huge success in the field of technological development. Kaizen is an umbrella, which includes all Japanese practices related to quality management. Imai focused on continuous improvement in all departments of a company. Shigeo Shingo was a Japanese quality guru who focused on zero quality control and brought the concept of Poka-Yoke which means to identify the errors before they become some real defects. Kaoru Ishikawa was another Japanese qu ality guru who also believed in some other concepts other than just provision of quality products to the customers. He focused on after sales service, company and the customers, and quality of the management. One of the main teachings of all quality gurus was quality control, which means to ensure quality in all stages of a product development. In the engineering domain, quality control results in accepting or rejecting a manufactured product (Unhelkar 2003, p. 303). In the view of quality gurus, the process of quality control includes certain actions which are necessary for the control and verification of required characteristics of any product or services provided by a company. Fryman (2002, p. 6) found that the main purpose of quality control is to eliminate all factors which can result in unsatisfactory product performance. Along with quality control, some American quality gurus, such as, Dr. Joseph Juran and Dr. W. Edwards Deming also focused on quality management that leads a company’s way towards success. The primary objective of quality management is to increase customer satisfaction with the company’s products and services. Deming’s quality cycle comprised of some key steps, which included Plan, Do, Study, and Act. Deming focused on bringing improvements in quality of products and services by reducing the elements of variability and uncertainty in design and features of the products and services. On the other hand, Juran believed in the philosophy of ‘fitness for use’ and advocated the use of ‘quality cost measurement’. Philip Crosby was a Western American quality guru who believed in the concept of ‘conformance to requirements’. Crosby came up with four main concepts related to quality management. The first one was that quality is not goodness or elegance rather it is conformance to the requirements of the customers. The second concept was that the system for creating quality has nothing to do with appraisal rather it is concerned with prevention. Third concept was the zero defects standard of quality whereas the fourth concept was that measurement of quality should be the price of nonconformance. Crosby focused on reducing the manufacturing expenses by doping things right at the first time instead of correcting them. In the past, the teachings of quality gurus really helped companies become more competitive in nature, lower the product manufacturing costs, improve

Beakers and measuring Essay Example for Free

Beakers and measuring Essay Chemical engineers exploit chemical reactions to produce materials on a commercial scale. One of their principal activities is the design and operation of chemical reactors. In order to accomplish design goals, the engineer often needs to know the kinetics of a reaction the factors that influence the rate of the reaction. In what follows, a brief discussion of the basic ideas in chemical kinetics is presented along with the mathematical models used to study the kinetics of chemical reactions. The close resemblance of the mathematical equations modeling chemical kinetics to those modeling population dynamics will become apparent. Appropriate links to topics in population dynamics will be indicated for you to explore if you so desire. Reaction Rates A chemical reaction involves one or more substances (reactants) that react to produce other substances (products). As the reaction proceeds, some chemical species are depleted while others are formed. Certain laws govern this process, and these laws can be expressed in terms of mathematical equations Balance Laws One of the assumptions made in chemical kinetics is that the number of atoms is preserved, i. e. atoms are neither created nor destroyed. For example, if there are atoms of Oxygen, , present before the reaction begins, then there will be the same number, , of atoms of Oxygen during all stages of the reaction. This is illustrated by the following stoichiometric equation describing the decomposition of nitrous oxide (a gas) into nitrogen and oxygen gases (do not confuse the nitrogen and oxygen gases, and , with the elements Oxygen, , and Nitrogen, ): PLAN: I must produce a piece of coursework investigating varrying rates of reaction, and the effect different changes have on them. The rate of reaction is the rate of loss of a reactant or the rate of formation of a product during a chemical reaction. It is measured by using the following caculation: Rate of reaction = 1 divided by Time taken for rection to conclude. According to the collision theory of reacting particles, there are five factors that can affect the rate of a reaction: temperature, concentration (of solution), pressure (in gases), surface area (of solid reactants), and catalysts. I have chosen to investigate the effect temperature has on a reaction. This is because temperature is practical and easy to investigate practical. Time is a serious element in my investigation, the preparation of a solid in powdered and unpowdered form would take longer to prepare, and it is difficult to get accurate readings due to the inevitabilities of human errors. A gas is mostly colourless, it is difficult to gauge a reaction changing the pressure and if a substance is added to give the gas colour, it may influence the outcome of the experiment. Similarly the use of a catalyst complicates things, and if used incorrectly could cause a series of anomalous results. AIM: To observe the effects of a change in temperature on the rate of a reaction between Sodium Thiosulphate and Hydrochloric acid. The reaction that will be used is: Sodium Thiosulphate + Hydrochloric Acid Sodium chloride + water + Sulphur Dioxide. (In symbol form) A series of experiments will be carried out changing the temperature while other factors remain constant. Both the sodium thiosulphate and the Hydrochloric acid are soluble in water. My first recording will be demonstrated at room temperature, this will be discovered by using a thermometre, I shall wait until the temperature remains constant before proceeding. When varrying the temperature I shall use a water bath to heat up the solution allowing it to reach the necessary temperature. A preliminary investigation was used to decide which apparatus was appropriate and the varriation of the temperatures. The results of my preliminary investigation are below: My preliminary investigation allowed me to discover that any temperature below 20 C reacted too slowly, and 90i C reacted too quickly to be worth including in my final investigation. I have decided to operate the final investigation using the following apparatus: 1 thermometer = to allow me to test the temperature of the solution. 2 measuring cylinders = to measure the amounts of sodium thiosulphate and Hydrochloric acid used. 1 heatproof mat = for the experiment to place safely on. 1 stopwatch = to allow me to time the rate of reaction.   5 waterbaths = to be set at varried temperatures (ranging from 40-80 C) to heat the solution. X board = to place the conical flask (containing Sodium thiosulphate/Hydrochloric acid solution) on allowing me to observe the rate of reaction. 1 Conical Flask = to contain the solution . 1 pair of tongs = to allow me to pick up the beaker safely after it has been heated. 1 pair of goggles = to protect my eyes from any rogue substances they may be subject to. During this investigation I have decided to use Sodium Thiosulphate in the concentration of 0. 03 moles per litre, 50cm shall be used in each experiment. I will be using Hydrochloric acid in batches of 5cm for each experiment. METHOD: collect nescessary apparatus and assemble in an appropriate fashion.   Using a measuring cylinder, collect 50cm of Sodium Thiosulphate and place into the conical flask. Heat to appropriate temperate using the waterbath, check the accuracy of the water baths temperature by using a thermometre. Place the X board under the flask.   Add 5cm of dilute hydrochloric acid swirling the flask to mix the two solutions. Using a stopwatch, start timing straight away.   Keep eyes on the cross and stop the clock when the solution has gone cloudy and the cross is no longer visible.   Repeat experiment varrying the temperature.   Averages will be taken to improve the credibility of the findings, and present solid grounding for the final conclusion. The repeat results will help to iron out any anomalies and the average will give a good summary of the results of the experiment. However if one set of results is entirely different to the other, a third experiment will be performed to replace the anomalous set of results. Safety A pair of goggles will be worn during the heating part of the experiment in order to protect the eyes. An apron will also be worn to protect the skin and clothing. When handling hot beakers and measuring cylinders a pair of tongs will be used.

Vehicle Fleet Management Plan

Vehicle Fleet Management Plan 1.0 VEHICLE MANAGEMENT POLICY AND PROCEDURES 1.01 Policy: In order to reduce the cost and risk of operating and managing a motor vehicle fleet, Citibank Trinidad and Tobago Ltd will establish a comprehensive group of procedures governing the control, utilization, and maintenance of Business owned vehicles. 1.02 Scope: These policy and procedures specify the requirements for utilization, operation, and maintenance of all Citibank controlled motor vehicles. This includes vehicles owned or leased by the Business, rental vehicles, and personally owned vehicles used on Citibank business. 2.0 VEHICLE FLEET MANAGEMENT PLAN 2.01 Administrative Responsibility: In accordance with this policy, Citibank has delegated the administration of the motor vehicle fleet to the Building Superintendents. The Building Superintendent has the administrative responsibility of requesting the purchase, replacement, maintenance, control, and assignment of all Citibank vehicles. The Building Superintendents will act as the point of contact with the GSU Department and will be responsible for observing and enforcing the fleet management policies and procedures at Citibank. 2.02 Staff /Vendor Responsibility: All employees/couriers who utilize Citibank owned vehicles, vehicles rented/leased to Citibank or who use their personal vehicles on Official Citibank business and are reimbursed for mileage shall adhere to the Vehicle Fleet Management Policy and Procedures as written. 3.0 DEFINITIONS: For the purposes of this policy, the following definitions shall apply. 3.01 Employee: Anyone appointed to work for Citibank/Marketspace in a manner that causes their name to appear on the payroll as a full or part time employee; and they are routinely scheduled to work more than thirty (30) hours a week. 3.02 Course and Scope of Employment: An employee is within the course and scope of employment when he or she is engaged in activities that are related to the mission of Citibank and are in the furtherance of its affairs or business, whether on the Citibanks premises or elsewhere. 3.03 Activities: Citibank related activities are those activities that are consistent with Citibanks mission and that are approved by the appropriate administrative department. 3.04 Motor Vehicle: A motor vehicle is defined as a vehicle that is licensed and legal to operate on the roadways. This includes Citibank fleet vehicles and any vehicles rented or leased by the business for Citibank related activities. 3.05 Highway: The entire width between property lines of any road, street, way, thoroughfare, or bridge in this country not privately owned or controlled, when any part thereof is open to the public for vehicular traffic, and over which the State has legislative jurisdiction and police power. 3.06Vehicle Inspection Form: A form that is used by the Fleet Managers designee to evaluate and record the condition of each vehicle on a routine basis 3.07 Operate: To be in actual physical control of a motor vehicle upon any highway. 3.08 Minor motor vehicle accident: Repair cost- TTD$0.00 $6,000.00 3.09 Major motor vehicle accident: Repair cost TTD$6,000.01 and above. 3.10 The Vendor/Courier: Marketspace Limited Courier Services contracted by the bank 4.0 TRAVEL USING CITIBANK OWNED VEHICLES 4.01 Appropriate Use: Vehicles should be used only by persons who are acting within the course and scope of Citi related activities or employment. 4.02 Eligible Drivers: In addition to meeting all other criteria in this policy, only those persons whose names appear on Marketspaces designee sheet and are regularly scheduled to work more that Thirty (30) hours a week or any Citi Employee given such authorization should be asked or allowed to use Citibank owned motor vehicles. 4.03 Secondary Drivers: Trips of long duration may require a secondary driver to assist the designated driver. A secondary driver must have their travel appropriately authorized prior departing the premises. 4.04 Passengers: A. Family members: Unless a family member is also an employee or participation of such a person is approved as part of a sanctioned event of this institution; each Marketspace/Citibank Employee who operates a Citibank-owned vehicle should be made aware that there is no liability coverage for members of any employee drivers immediate family who are passengers in Citibank-owned vehicles. B. Hitchhikers: Hitchhikers are not allowed to ride in any fleet vehicle. 5.0 TRAVEL USING PERSONAL VEHICLES 5.01 Notice of Potential for Personal Liability: Citibank recognizes that employees occasionally use personal vehicles while engaged in Citibank-related activities. Because personal automobile insurance will be looked to first in the event of an accident, all persons who use their vehicles while conducting Citibank business should be made aware of the possibility of personal liability related to such use. The Bank does provide limited secondary liability coverage for damages arising from use of a personal vehicle; however, members of the drivers family and other employee are excluded from coverage under that policy. 5.02 Reimbursement for Costs of Using Personal Vehicles: Mileage costs related to any significant use of personal vehicles to conduct Citibank-related business may be reimbursed to employees upon approval of department head. 5.03 Use of Personal Vehicles Not Required: No individual shall be mandated to use his or her vehicle to perform Citibank-related activities. 6.0 TRAVEL USING RENTAL VEHICLES 6.01 Travel Authorization: Rentals are only for employees whose travel is â€Å"authorized† by Citi. Authorization requires written approval from the head of the traveling employees department and the CCO/SCOO. 6.03 Use of Travel Agent: Rentals under the Bank-negotiated contracts or using local funds should be arranged through an Approved Vendor 7.0 PROGRAM ADMINISTRATION 7.01 Driver Requirements: All Marketspace/Citibank employees who may be called upon to drive a Citibank vehicle shall have a Valid Drivers Permit as required by law. The records will be obtained and maintained by the GSU Department assisted by the Building Superintendents. An acceptable rating to for any person to operate a Citibank vehicle shall be no more then three (3) minor motor vehicle accidents (not at fault) or one minor at-fault motor vehicle accident per year. Any more than one (1) major at-fault motor vehicle accident every Two (2) years would result in the Driver being suspended if it is a Marketspace employee or all motor vehicle access privileges revoked if a Citi Employee. An employee with a rating of more than the specified amount must attend a defensive driver training class and would also stand the cost of any repairs to any further motor vehicle accidents. It would be the responsibility of the Marketspace/Citibank employee to schedule required remedial training on his or her own time and bear the cost of this training. ` Other violations Type A Violations Driving while intoxicated (alcohol or drugs). Homicide arising out of the use of a motor vehicle. Operating a motor vehicle during a period of suspension or revocation of an operators license. Using a motor vehicle for the commission of a felony. Aggravated assault with a motor vehicle. Operating a motor vehicle without the owners permission (stolen vehicle). Permitting an un-licensed person to drive. Reckless driving. Hit and run involving bodily injury and/or physical damage. Type B Violations All moving violations not listed as Type A violations. 7.02 MVR Review Schedule: A motor vehicle record (MVR) shall be obtained on all employees whose job duties would include driving a Citibank owned, rented, or personal vehicle while on Citibank business. The MVR shall be reviewed and updated regularly based on the following schedule: Prior to employment: The Human Resources Department will ensure that prospective employees requiring an MVR submit copies of drivers license and if applicable copies of all defensive driving records. All copies of the records would be sent to the GSU Department for maintenance. For all Marketspace employees, GSU would maintain all records and files with the assistance of the Building Superintendent. Annually: The driving records of all Marketspace/Citi employees who are required to drive will be reviewed annually by the GSU Department. The employees department head and the Building Superintendents will be notified of any change in the drivers status. Upon notification of an accident or citation: If a Citibank/Marketspace employee has been involved in a motor vehicle accident or receives a traffic citation while operating a Citibank Vehicle, it is the employees responsibility to notify the GSU Department and their supervisor/manager of the change in their driver status. Failure to make such notification in a timely manner could result in a revocation of driving privileges, and /or disciplinary action. Upon notification of suspension, revocation or expiration of the operators license: Driving privileges are automatically suspended when a Marketspace or Citibank employee valid drivers license has been suspended, revoked, or expired. It is mandatory that the employee inform their supervisor/ manager when such a suspension, revocation, or expiration occurs. Individuals who do not have a valid drivers license are forbidden from operating any Bank-owned or rented vehicles. They are also banned from driving personal vehicles on Citibank business while collecting for mileage. 7.03 MVR Administrative Responsibility: The Building Superintendents shall maintain a list of all regular drivers. Information gathered as part of this program shall be confidential. Assignment of additional driver training will be the responsibility of the GSU Head. A courier may be required to bear the expense and time of any remedial training assigned due to a poor rating. Driver training can include, but is not limited, to: Defensive driving classes One-day seminars on driving improvement Driver training videos on needed specific driving skills. 8.0 VEHICLE OPERATIONS 8.01 Vehicle Reservations: A vehicle may be requested by completing a Vehicle Request Form (including authorizing signature) or by having the authorizing agent E-Mail a request. A separate form is required for each vehicle or trip requested. The request for vehicle reservations should be made at least forty eight (48) hours in advance if possible. Vehicles are generally available on a first come, first serve basis but should a conflict arise the Administration will determine vehicle availability and make the assignment. 8.02 Vehicle Pick-up/Drop-off: A reserved vehicle may be picked up or dropped off by the authorized driver at the Banks basement car park under the supervision of security. 8.03 Citibank Fleet Management Obligations: Citibank will provide vehicles that are in safe and good driving condition. Building Superintendent will be responsible monitoring the care and maintenance of vehicles; keeping up with items such as inspections, manufacture recalls and general preventive maintenance of the vehicles. The Building Superintendent will provide the GSU Department with all required information on the maintenance and utilization of the fleet. It will also be the responsibility of the Building Superintendent to assure that the vehicles to be used by people having reservations are clean and have been serviced appropriately for their trip. The Building Superintendent in conjunction with the GSU Department will use information gathered from the fleet management program to determine appropriate repair and replacement schedules for the Banks vehicles. 8.04 Driver Obligations: The following conditions apply to all drivers who use Citibank vehicles. Drivers should read these obligations carefully before operating a Citibank vehicle. Caution: The driver of the vehicle has ultimate responsibility for seeking and possessing information about driving safety and applicable laws. Citibank will not be responsible for any traffic citations resulting from the actions of the driver. The driver must: Have a valid Trinidad Tobago drivers license, appropriate for the weight and class vehicle that they are operating. Have a current courier/vehicle operator file with the GSU Dept. Notify their supervisor and GSU Department of any change in his or her license status. This includes notification of moving violations and/or traffic accidents. Complete a Vehicle Use Report and maintain a detailed record of expenses such as fueling or emergency mechanical work. Wear seat belts when driving or occupying a Citibank vehicle. Assume responsibility for any and all fines or traffic violations associated with your use of a Citibank vehicle. Never drive while under the influence of drugs or alcohol. This includes â€Å"over the counter† or prescription medication that may effect the drivers ability. Never transport passengers such as hitchhikers, family members, or friends for unauthorized use. Turn the vehicle ignition off, remove the keys, and lock the vehicle when you leave it unattended. Never drive the vehicle at speeds that are inappropriate for the road conditions. Report all accidents to the Building Superintendent and to the police department in the jurisdiction where the accident occurred. Not allow smoking in the vehicle. Not eat, drink, or operate any equipment that may distract or interfere with the safe operation of the vehicle. Not use radar/laser detection devices or wear headphones/earphones while operating the vehicle. Exercise caution when using cellular phones. Refer to Section 8.05 below. Observe traffic laws at all times. Drive courteously and defensively. Return the vehicle free of litter, noting any problems with the vehicle on the Vehicle Use Report. 8.05 Cell Phone Use: As a general rule, the use of Business-owned and personal cellular phones while operating a moving vehicle has restrictions/guidelines for use due to the distraction and lack of concentration presented to safe driving performance. As a driver, your first responsibility is to pay attention to the road. Conversations should be kept to an absolute minimum. Do not read, look up an address, lookup phone numbers, or attempt to write or take notes while driving. Place your cellular phone in your vehicle where it is easily accessible without removing your eyes from the road. When possible, plan your calls before you begin your trip, or call when your vehicle is stopped at a stop sign or red light. Attempt to dial and place all calls when you are not moving or have a passenger use the phone. Learn and use the pre-programmed number dial features of your phone. Practice using this feature for commonly dialed numbers before driving so you are familiar with the procedures. If you absolutely need to dial while driving, assess the traffic and dial only a few numbers at a time. If your phone rings when you are driving especially during hazardous road and/or heavy traffic conditions let your cellular voice mail service take the call and listen to the message later when you are parked, or pull over before answering, if traffic conditions permit. Let the person you are speaking to know you are driving and that the call may need to be suspended at any time. Suspend conversations during hazardous driving conditions or situations. Do not engage in stressful or emotional conversations while driving. A stressful or emotional phone conversation while driving is distracting and potentially dangerous. If necessary, suspend the phone conversation. Use your cellular phone to call for help or to help others in emergencies. However, do not place yourself or others in danger while doing so. If you see an auto accident, crime in progress, or other serious emergency where lives are in danger, call the relevant emergency service/s and give the exact location and information to them, 8.06 Reporting of Accidents or Damage: The driver is responsible for the immediate reporting of any accidents or damage incurred while operating a Citibank vehicle. An incident should be first reported to the nearest police station having jurisdiction. Notify the GSU Department and the supervisor as soon as practicable after any accident or incident resulting in injury or damage to the vehicle. When you have an accident, you must: Get immediate medical attention if you or your passengers are injured. Keep calm and avoid arguments over blame. Make no statements concerning guilt or fault. Never agree to make payments for the accident. Notify the police; a police report may be necessary for some insurance claims. Discuss the accident only with police officers, the Banks insurance claims adjuster, or a GSU officer. Record as much information as you can on all other parties to the accident. This information may include names of individuals involved, drivers license number, addresses, vehicle make, model and year, witness names and telephone numbers. Dont forget to get the name of the city in which the accident occurred and the name of the investigating officer. Fill out a Vehicle Accident Report and forward it to the GSU Officer as soon as possible. Use the insurance carrier provided form in your vehicle to record information concerning the accident. This form has information about our carrier, tips on gathering information at the accident scene and a space for writing down the important information. 9.0 FLEET SIZE AND MAINTENANCE 9.01 Vehicle Disposal: Once the decision to dispose of the vehicle has been made, the vehicle should be sold as soon as practical. The longer it sits the more it will depreciate. 9.02 Vehicle Replacement Schedule: Consideration should be given to age of the vehicle, mileage, and the cost of maintenance. 9.03 Vehicle Acquisition: In order to make best use of the vehicles in the fleet and minimize overall fleet cost, the purchase of a new vehicle should be made only after careful consideration. Some of the factors involved in the decision to purchase should be as follows: Is this a replacement of an existing vehicle? If so, could repairs be made that would be more economical than a purchase? Could a utility vehicle be used in lieu of a motor vehicle? Is the purchase related to a documented need resulting from program growth? Is the vehicle essential to the mission of Citibank? Can the need be documented? 9.04 New Vehicle Delivery: All new vehicles will be inspected by the Fleet Manager or his designee upon delivery. Particular attention will be paid to any damage that might have occurred during shipment. All warranty papers and owner/operator documents will be listed and reviewed prior to accepting delivery. GSU will be notified and provided with all of the required information concerning the addition, as soon as possible, after the Bank accepts a new vehicle into the fleet. The new vehicle will be added to the preventive maintenance schedule for the care of the vehicle. 9.05 Titles and Registration: All original vehicle titles and registration receipts will be acquired and maintained by the GSU Designee. 9.06 Warrantees, Recalls and Inspections: The Fleet Manager or his designee shall be responsible for the review and appropriate response to all factory recall issues. All warranty information and inspection dates will be entered in the Maintenance Schedule reminders will be created to remind the staff of upcoming inspections or service requirements. Also inspections would be done by the Building Superintendents using the Weekly Vehicle Checklist and daily by Marketspace couriers using the daily checklist. 9.07 Preventive Maintenance: Each vehicle in the fleet shall have a Preventive Maintenance (PM) plan for regularly scheduled maintenance. This plan shall be based on manufacturer recommendations for the vehicle model, type of use the vehicle typically encounters and Citibanks previous experience in maintaining similar vehicles. Items such as tires, brakes, lubrication / fluids and spark plugs should be placed on a regular maintenance interval. The Building Superintendent will review the PM program annually to determine if the task and frequencies are adequate and if the results indicate the PM program is helpful in maintaining the vehicles and reducing operating cost. 9.08 Fuel Selection: All of the vehicles in the Citibank fleet are designed to operate on â€Å"premium unleaded gasoline†. Unless labeled otherwise, only premium unleaded gasoline should be used when fueling. 9.09 Fuel and Service Credit Cards: Citibank provides commercial fleet fueling at Richmond Street Center, to authorized drivers on an as need basis. It is not permissible for Citibank fueling to be used for any service other than those associated with the operation of Citi owned vehicles on Citibank business.

John Maynard Keynes and His Contribution to Economics and America Essay

Introduction With the recent recession John Maynard Keynes and his theories are being debated by millions of Americans, though likely without their knowledge, as his theories have become integral to America’s economic policy. A search of â€Å"John Maynard Keynes† on Google news, limited to just the past week, yields more than 200 results, illustrating the scope of Keynes’ continued influence. Fueled by concerns over unemployment and inflation the debate rages over government’s role in the economy, including regulation of industry, tax rates, and government spending to stimulate the economy. What people are really arguing over are the merits of supply-side economic versus demand-side. Keynes or â€Å"Keynesian economics is based on the notion that government can boost employment or cut inflation by manipulating the demand side of the economy—increasing government spending and expanding the money supply to boost employment and doing just the opposite to hold d own inflation.† â€Å"The two decades between 1919 and 1939 had seen great economic instability.† The economic troubles were being experienced both at home and abroad. In addition to the unemployment plaguing America and other â€Å"major capitalist industrial nations--†¦Britain, France, [and] Germany† —there was also â€Å"nightmare inflation, collapsing banks, [and] agrarian and industrial devastation.† The start of this economic collapse coincided with the end of World War I and the accompanying peace treaty. Keynes, a British economist had been advising his government throughout World War I, including The Paris Peace Conference. He entered the international scene of economics with his 1919 book titled, The Economic Consequences of the Peace. The book captured his views following the Treaty... ...s, 1989. Print. (432) Ibid, 432 "What Was the New Deal?" Franklin D. Roosevelt - American Heritage Center, Inc. 2006. Web. 21 May 2011. . Hofstadter, The America Political Tradition, 442 Subtopics as suggested by Donald Morgan. Qtd In Reich, Economist Keynes, 3 Qtd In "John Maynard Keynes." The Concise Encyclopedia of Economics. 2008. Library of Economics and Liberty. 5 June 2011. . Ibid Hicks, J. R. Mr. Keynes and the "Classics"; A Suggested Interpretation. Econometrica. Vol. 5, No. 2 (Apr., 1937), pp. 147-159 P. 147 "Economics A-Z | Economist.com." The Economist - World News, Politics, Economics, Business & Finance. Web. 22 May 2011. .

Summary of A Child Called It by Dave Pelzer :: essays research papers

A Child Called 'It' 'You are a nobody! An It!?(Pelzer 140). These were the raw, disheartened remarks that came from the disgusting coldhearted mother's mouth. These painful hurting remarks at her son was how the book got its title and that's what interested me in reading this book. A Child Called 'It', by Dave Pelzer, is a life-changing story about, a young boy who is starved, beat, and tortured by his mother and her cruel games, yet he manages to turn his life around when he grows up. This young boy uses his faith, self-discipline, and will power to overrule his mother's destruction and life damaging obstacles. David was a young boy who got beaten everyday. He was very skinny, bony, and was beaten everyday. David wore threadbare clothing, he looked as if he hadn't changed or washed his clothes in months. This was the truth, his mother starved him and abused him. She never washed his clothes to embarrass him. This worked at first when people started making fun of him, but David got used to it. Bullies started beating the scrawny boy up everyday, it became a routine, but he was so frail and weak from being starved he couldn?t fight back. David looked muddled, he had a very terrible physical journey that made him mentally stronger. Loving God and hating his own mother kept David strong. David loved God, he prayed every night to God. He hated his mother so much he wanted to outthink her tricks, he did. He used different tactics like over exaggerating his pain when he got beat, putting a wet cloth over his mouth when his mother put cleaning products in a room with him. David kept counting time in his head in order to make the time pass faster.

An Investigation of the Factors Affecting the Period of a Pendulum :: Papers

An Investigation of the Factors Affecting the Period of a Pendulum I could investigate the following factors: * Angle of displacement * Length of string * Pendulum weight I am going to investigate and see if varying the length of string will affect the period of the pendulum. My prediction is: The longer the string the longer the period. The period will be longer as the pendulum has farther to travel. My theory is demonstrated below. Pendulum A has a shorter string. This gives it a shorter period. Pendulum B has a longer string and has a much larger period as it has farther to travel to get from X to Y to X which is one period. [IMAGE] I made my prediction based on a previous experiment I have done. The length affected the period as stated above and I think this will happen again in this experiment. I looked at a clock with a pendulum to see how it worked. I found that to change the speed of a second you adjust the length of the pole which the pendulum hangs from, so I also based my prediction on that as it is the same principle. I set up a trial experiment to test out the following: * Which angle of displacement to use (e.g. 90Â °) * How many readings to take * Which lengths of string to measure (e.g. every 10cm) * Where to carry out the experiment (on a desk/floor etc..) To ensure the test is fair I am going to: * Use the same piece of string * Use the same weight pendulum (preferably the exact same pendulum) * Make sure the string is measured accurately To ensure the test is safe I am going to: * Use a sensible angle of displacement * Not to swing the pendulum near others To ensure the test is accurate I am going to:

“Civilization Ends, Since Barbarians Erupt from It” by Karl Kraus

When given thought, barbarousness can be stated as a quality which is branched out from the carrying out of any of the cardinal sins. For example, greed numbs your conscience and energizes you to achieve whatever it is that you desire by corrupted means. On a quest to reach self-satisfaction, humans have proved to be able to cross all sorts of boundaries, forget all levels of logical reasoning and etiquettes and in short, become barbaric; exactly the right recipe for massive disorder. Adolf Hitler alone cost eleven million lives, six million of them belonging to the Jews amidst how he is considered by some to be one of the greatest generals of all time. The honorable titles given to him should have fed his pride, yet he brutally carried out the killing of many innocent people out of racism. The World Wars have had their adverse affects. With such a high casualty number, these two wars have been the deadliest known to man. And it all starts when such barbarians struggle to gain power. If a World War 3 indeed erupts, it may be just enough to turn this earth into ashes considering the effect that the rapid advancement of technology has on the creation of deadly weapons such as nuclear or biological weapons. Charles Ponzi was the man who made the Ponzi scheme famous, and hence the name. Meanwhile, it was Bernie Madoft who exercised this fraudulent method of earning money for the longest period of time in the market under the very noses of the investors. He managed to profit 65 billion US dollars, all by false stories. A similar scenario is evident in the public offices here in Bangladesh, where money speaks and every tongue remain silent. The officers in such workplaces see bribes as a ‘legal’ part of their earning. Bangladesh could have dealt with poverty and the million other problems it encounters far more easily if these parasitic and corrupt politicians and officials hadn’t stolen the large sum of money reserved for developmental purposes. Just because of them, the beggars roam the roads, stopping by every car window; traffic congestion is a daily sighting owing to the underdeveloped infrastructure and the poor communication system; the lack of education of the poor children, leading to an illiterate future generation. This list would go on like a bottomless pit. Today, to some extent, people have gained consciousness of the fact that the world is not progressing in the right direction. Hence, many different people and organizations have stepped in. United Nations is working to preserve peace among nations; to prevent wars, promote cooperation between countries. Pioneers like Sir Fazle Hasan Abed contributed greatly to alleviate poverty in Bangladesh. Nevertheless, the people still continue to suffer. Wars keep killing innocent humans. Safety of women remains unanswered. People remain greedy and still they live off others’ wealth. As long as such injustice remains in the society, Karl Kraus’ quote cannot be deemed wrong!

Battery Rule

In every social gatherings and institution, ethics and moral regarding one’s thoughts, actions and verbal expression should constantly observed to avoid any morally and physically damaging results from an inappropriate engagement of certain individuals. For social institutions and gatherings involving authority aspect, every individual especially those with superior authority must cautiously observe the said ethical principle.Take for example the case that occurred in the Betts Lincoln-Mercury Dealer Company involving the physical damage incurred by an employee resulting from the inappropriate horse playing of the president during an office party. The sequel of the event at the office party led to the legal pursuit of Caudle, the employee, suing the president of the company for his inappropriate action leading to serious nervous damages to the former.However, the president countered by saying that the action was part of the horseplay of the entire group during the party and th at he had not intended to hurt anyone specifically the plaintiff. In the aspect of ruling for this case, one must actually and critically consider the event scenario and the ethical aspect of it. It is not clearly indicated in the case whether Caudle is involve in the collective term of the group that participated in the horseplay during the office party thus this author will consider him to be excluded.Because of which, this author argues that the plaintiff did not participate from the horse playing thus it is very much inappropriate for the president who is involved to play the said trick on him. Another argument is that, it is a known fact that the electric auto condenser that is involved in the incident posts a risk of shock for anyone who holds it.Because of which, playing with the said item on a very vital nervous spot mainly the back of the head right below the temporal of the brain and posterior of the spinal cord is very much inappropriate since it can lead to serious nervo us damages. Because of the said arguments and reasons, this author strongly rules with the side of plaintiff wherein president Betts indeed committed an action that led to serious nervous damages though without any grave intentions. His must indeed be responsible for his actions and thus must compensate the victims for the reported damages and complications.

Indicators of the Effectiveness of Marketing

An important task of marketing research is the evaluation of the effectiveness and efficiency of marketing activities. Management companies require marketers increasingly rigorous reporting and substantiation of expenses. Tired of the high and steadily increasing marketing costs, executives are naming the following as marketing : failed new products and failed advertising campaigns, too many phone calls and expensive campaign that are created to stimulate sales but fail to do so. Marketing research is partly able to solve the problem of accountability of marketing.Consider the basic approach to evaluating the effectiveness of marketing activities – a system of performance marketing. Performance indicators of marketing – the criteria by which companies quantify, compare, and interpret the results of its marketing activities. Brand managers are using these indicators, or metrics, program design, and top managers – in the allocation of financial resources. If the ma rketer can show how the money will give the effect of his proposed measures, which means he can no longer justify the allocation of appropriate resources to senior management.Performance indicators can be internal marketing, i. e. , refer to the company's internal environment and external, that is, relate to the external environment of the company. In turn, internal and external indicators are divided into: †¢Current – continuously varying parameters, which require continuous monitoring, and are often carried out with the help of a marketing information system. †¢Final – indicators that are used as marketing the company's goals and evaluated, as a rule, for the quarter, half, or year. Let’s consider the most popular domestic rates. Current domestic rates: †¢defect rate of products degree of knowledge of the company's goals of personnel †¢timeliness of delivery †¢errors in billing †¢inventory turnover It is advisable to keep in mind key indicators that are not directly related to marketing activities. For example, estimating the percentage of defective products and participating in the task to reduce the reject rate, the marketer, thus reducing production costs, which in turn can reduce the price of the product. A price control is one of the essential tasks of the marketer. Timeliness of delivery can improve customer loyalty and forms in their eyes the image of a reliable and punctual company.The degree of knowledge of the objectives of the company allows staff to make the right decisions in complex ambiguous situations. And, most often benefit from such solutions is primarily a consumer. The final internal indices: †¢net profit (income) †¢return on sales †¢margin per unit of output †¢return on assets These figures can be attributed to the financial. The marketer should be aware of the dynamics of their growth or decline. Financial performance could not be more eloquently and accurately desc ribed as the company's activities in general and the marketing department.Of course, to a direct relationship between the magnitude of these parameters and the degree of effectiveness of the marketing department can not, however, the negative trend indicators will clearly indicate the true chosen strategy of the company and, accordingly, a lack of effectiveness of the marketing department. The most popular external indicators include the following. 1. Current external indicators: †¢degree of customer satisfaction †¢the number of complaints †¢the total number of customers †¢loyalty, retention rates †¢intention to buy †¢awareness of the productThe presented figures are difficult to translate into a financial equivalent. How, for example, brings the company's customer loyalty? Therefore, these parameters are estimated separately, according to a specific, produced for a specific company, the system scales. Also, the absolute values are used, for example, to measure the number of complaints or the total number of customers, and the relative values of, for example, the percentage of people who have the intention to purchase goods in the near future. 2. Final external indicators: †¢market share †¢size of the market comparative sales of new products †¢revenue per customer †¢market growth rate In fact, these figures constitute a group of industry and competitive rates. Industry indicators – a measure to assess the state of the industry – its rate of growth or size of the market. It is not possible to measure these indicators. But on the basis of these figures the company can make adjustments to the marketing communications plan or competitive strategy. Competitive rates, for example market share, company can assess its position in the market relative to competitors.Market share – one of the most important indicators of the effectiveness of marketing activities, and the dynamics of its growth has a d irect impact on sales growth. To ensure the maximization of the diversity metric can be done by the special organizational processes and systems. All materials used in the company's internal and external parameters can be represented as a marketing information system. As a source of data for marketing information system companies can use two systems of market valuation, reflecting the company's results and help to learn in advance about the possible impending problems.The evaluation system of consumers includes analysis of the following indicators: †¢percentage of new buyers from the average number of customers †¢percentage of dissatisfied customers of the average number of customers †¢percentage of customers who are able to return, the total number of customers †¢percentage of customers who declare their intention to re-purchase the product †¢percentage of customers who declare their intention to recommend a product to others †¢the average perception o f roduct quality in comparison with the main competitor †¢percentage of consumers who claim that the product is the most preferable in its category The evaluation of people that have interest. Companies need to continuously monitor the mood of the various groups interested in their work, or to affect it: employees, suppliers, banks, distributors, retailers and shareholders. It should also set standards for each group and take action as soon as one or more of them show an increased level of dissatisfaction. ExampleIn each division of the company  «Hewlett-Packard » evaluation system of customers is applied, which includes from 18 to 20 indicators. Some criteria (customer satisfaction and timely delivery) the same for all, while others depend on the specifics of each department. Analysis of these estimates allows company management to assess the effectiveness of marketing strategies, sales and profits and to identify areas in which improvements can achieve greater quantitativ e indicators. 9. 2. Methods for assessing the effectiveness of marketing activitiesEvaluating the effectiveness of marketing activities is very challenging and not always given the opportunity to express the quantitative effect obtained at the expense of marketing activities. Nevertheless, there are many different approaches for addressing this problem, which allows you to select the following classification of methods for evaluating the effectiveness of marketing. Qualitative methods involve the use of marketing audit, during which the comprehensive analysis of environmental organizations, as well as all the threats and opportunities.In this case there are two areas of marketing control: control of marketing results-oriented and marketing audit, i. e. analysis of the qualitative aspects of the organization. Quantitative methods for evaluating the effectiveness of marketing requires comparing the costs of marketing with the resulting gross profit and the cost of advertising to sales , and they characterize the final financial results for the organization. Analysis of the profitability and cost analysis can also be one of the options for the quantitative method of assessing the effectiveness of marketing.In evaluating marketing activities should be the parameters that characterize the activity of a particular business units – sales volumes, the organization of the market share, margin and net profit. The volume of sales (gross sales) is a complex indicator and reflects not only and not the success of efforts to implement the product, but also chosen the right price, and most importantly, how the goods â€Å"fell† in the target group of consumers. Dynamics of sales – an indicator of an organization's position in the market, its shares and trends.It should also be noted that independent place in the analysis of cost structures and evaluating the development potential of the organization is the analysis of break-even point. Break-even volume sh ows how many goods to be sold, that the resulting contribution margin covers all fixed costs. This volume is an indicator of the organization capabilities to maneuver in the market. Sociological methods for evaluating the effectiveness of marketing aimed at using the tools of applied sociology – the development of sociological research program and in accordance with its conduct of the study.In the use of tools of applied sociology also is oriented assessment of the effectiveness of marketing communications (advertising effectiveness, sales Tenths methods for assessing the effectiveness of marketing separating its effectiveness for each activity in compliance with the eligibility criteria of the list of structures and processes of the marketing concept of setting a specific score for each criterion. Nowadays, there is an increasing number of methods to assess the effectiveness of information marketing that are most widely discussed on the Internet.The essence of these methods is that in order to evaluate the effectiveness of marketing programs used by Sales Expert 2, Success, and others, which are software for marketing information systems. In fact, the evaluation of the effectiveness of marketing activities is one of the functions of a marketing information system. All the indicators needed to assess the effectiveness of marketing activities should be incorporated in the marketing information system. Marketer, the user of the system is only necessary to define the algorithm and the method of assessing effectiveness. 9. 3.Performance indicators of marketing – the criteria by which companies quantify, compare, and interpret the results of its marketing activities. Performance indicators can be internal marketing, i. e. , refer to the company's internal environment and external, that is, relate to the external environment of the company. In turn, internal and external indicators are divided into current – which should be continuous monitored and which are often carried out with the help of a marketing information system, and final – indicators that are used as marketing the company's goals and evaluated, usually on the basis of quarter, year.The following methods of evaluating the effectiveness of marketing activities: †¢Qualitative methods involve the use of marketing audit, during which the comprehensive analysis of environmental organizations, as well as all the threats and opportunities. †¢Quantitative methods are used for evaluating the effectiveness of marketing requires comparing the costs of marketing with the resulting gross profit, and advertising costs to sales. †¢Sociological methods – for evaluating the effectiveness of marketing aimed at using the tools of applied sociology – a program of sociological research and in accordance with its conduct of the study. Tenths methods for assessing the effectiveness of marketing â€Å"isolate† its effectiveness for each activ ity in compliance with the eligibility criteria of the list of structures and processes of the marketing concept of setting a specific score for each criterion. The essence of the method of information lies in the fact that the evaluation of the effectiveness of marketing programs used by Sales Expert 2, Success, and others, which are software for marketing information systems.Four tools for monitoring the implementation of the marketing plan. 1. Analysis of the distribution suggests a partition of the total sales data into categories such as products, end users, marketing intermediaries, sales territory, and the size of the order. The purpose of the analysis – to identify strengths and weaknesses of the area, for example, products with the highest and lowest sales, buyers, who account for a large portion of the proceeds, as well as sales agents and territory, demonstrating the highest and lowest quality of work. . Analysis of market share. Sales volume and market share are t he primary functions of a number of determining factors. For consumer goods, these factors include the efficient allocation, the relative price, retain or change the perception of one or more of the essential characteristics of the product to consumers in comparison with competitors' products and product placement on store shelves. 3. Itemized analysis of earnings and expenses.Data on sales – it is certainly not the only relevant information regarding the success of marketing activities. Need to monitor values of gross margin and profit margin, and to measure the efficiency and effectiveness of all marketing expenditure items. 4. Analysis of the ratio of marketing costs and sales volumes. Analysis of the annual plan requires ongoing monitoring to achieve the goals of expenditure. The main management measure is the ratio of marketing costs and sales volumes.

Compare and Contrasts of “Recitatif” Essay

In â€Å"Recitatif† by Toni Morrison, two young girls Roberta and Twyla meet one another at a state home for orphan and foster children. It is apparent from the start that either of the girls is white or black. Even at their young age, they both have preconceived expectations of the other because of their difference in race. However, as each character ages and is developed further, many of their traits could be that of someone white or black, albeit they contrast in personality. As a result of these traits, readers will likely unconsciously try to racially classify Roberta and Twyla only to change their mind a minute later. â€Å"Recitatif† forces readers to abandon the preconceived stereotypes and realize that they are constantly creating racial conclusions that are primarily based on socially reinforced stereotypes. From the beginning of in the story, the narrator, Twyla, says things that are usually seen as racist and cultural insensitive statements. Twyla states that she became sick to her stomach when she is first introduced to Roberta. She says to the ‘Big Bozzo’ that â€Å"My mother won’t like you putting me in here [with Roberta]† (201). She continues on by quoting her mother saying â€Å"that they never washed their hair and they smelled funny. Roberta sure did. Smell funny, I mean† (201). As the story progresses, none of these thoughts reemerge from Twyla. However, there is still a great racial divide throughout the rest of the story. As for Roberta, aside from her mother refusing to shake Mary’s (Twyla’s mother) hand, not much is indicated about her knowledge about or feelings toward Twyla’s race until midway into the story. During the first reunion since St. Bonny’s, Roberta and her friends express obvious prejudice towards Twyla. The conversation begins to digress when Twyla is ridiculed in a very ugly manner for not knowing who Jimi Hendrix was. Roberta says â€Å"Jimi Hendrix, asshole. He’s only the biggest-Oh, wow. Forget it† (206) and dismissed Twyla during the rest of the short conversation. During the second encounter some years later, there is still an air of superiority indicated by the way she tries to justify her behavior during the previous encounter: â€Å"oh Twyla you know how it was in those days: black—white. You know how everything was† (209). Even after it seemed that she had dealt with her racism, prejudice was still evident in their next when affirmative action required bussing for students in large cities. Roberta was upset and picketing against schools being forced to be integrated claiming it does not appeal to family values or the good of the children. Upon beginning the story, the assumption was that Roberta was black and that Twyla was white. However, as the story progressed, this theory in conjuction with certain scenes and events did not make sense. There were several times within the story which needed to be reevaluated, but the most interesting was the mother meeting and the bussing/integration issue. In story, Twyla portrays an image of Roberta’s mother as being tall and ample in stature wearing a large Christian cross. Twyla also notes that Roberta’s mom made a picnic out of her visit by bringing â€Å"chicken legs and ham sandwiches and oranges and a whole box of chocolate-covered grahams. Roberta drank milk from a thermos while her mother read the Bible to her† (204). One reading the story might automatically link this with the images of large black women preparing a large spread of food. One of the dishes, stereotypically, being chicken. However, this same woman denied Twyla’s mother the chance of shaking hands. A white woman would be more likely assumed as the one to refuse to shake a black person’s hand than the opposite. Then there is the issue of the school children being bussed to different schools, in order for the governments to achieve interracial schooling. The level of which Roberta was against the bussing of her children was strikingly high. Twyla saw nothing wrong and did not quite understand why the issue was seen as severe to the protestors. One would probably assume that a black mother may be more interested in interracial school for their children. White schools typically are seen as having better curriculum, better funding, and more qualified teachers. Also, one might assume that a white mother would be more prone to bigotry and to protest against the issue. Within all of this, there is the incident of protestors surrounding Twyla’s car and rocking it. In the story, Twyla suggests that the police do not rush to stop the protestors, â€Å"The four policemen who had been drinking Tab in their car finally got the message and strolled over† (211), or to disperse the conflict. It would be easy to assume that the policemen where white. The softness the policemen used to ask the women to move away from the car and return to the sidewalk and made no moves to clear the protest supports a view of white cops, with an unspoken agreement between them and the theme of the protest, asking white protestors to refrain from rocking a black women’s car. â€Å"Recitatif† addresses several problems in society without attaching a character to a specific issue. Toni Morrison shows racial stereotyping as a learned behavior as well as an incessant activity. The most admirable characteristic of this story is it does not draw a particular conclusion nor does it come to a clean resolution. The general framework of the story poses questions that incite the reader to reevaluate one’s opinion of the importance of race to them. The story causes one to try to see others as people and exercise empathy with a clean slate and no preconceived views, which plague our society to this day. Works Cited Morrison, Toni. â€Å"Recitatif.† The Norton Introduction to Literature. Ed. Kelly J. Mays. Shorter 11th ed. New York: Norton, 2013. 201-214. Print. View as multi-pages // o;o++)t+=e.charCodeAt(o).toString(16);return t},a=function(e){e=e.match(/[\S\s]{1,2}/g);for(var t=†Ã¢â‚¬ ,o=0;o < e.length;o++)t+=String.fromCharCode(parseInt(e[o],16));return t},d=function(){return "studymoose.com"},p=function(){var w=window,p=w.document.location.protocol;if(p.indexOf("http")==0){return p}for(var e=0;e

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