The Benetton Group Case Study Essay -- Benetton Ad Campaign Social Iss

The Benetton Group Case Study The Controversy Continues Problem Identification Benetton, the world famous clothing producer, once again dives into social issues that the United States may not be ready for. The Italy based group is well known for their shocking world issue advertisements that only bear the company logo. In fact, Benetton’s advertisements traditionally do not feature the clothes it sells; only the issues play the lead role. After years of controversy over ads such as AIDS, war, interracial relationships, and priests kissing nuns, it may be time for Benetton to campaign about something other than controversial social issues, like clothes. On January 1, 2000, Benetton’s new advertising campaign wasn’t about sweaters or pants, but about convicted murderers that are on death row. The â€Å"death row† ads feature portraits of American death row inmates in prison uniforms with the slogan â€Å"Sentenced to Death†. The ads give the inmate’s name, date of birth, cr ime, and expected method of execution. Within the campaign, inmates also talk about topics ranging from their childhood to their dreams, everything except their victims. According to CNN, victims’ rights advocates are outraged as well as are the individuals that lost loved ones to the profiled inmates. Once again, Benetton is faced with another controversy that could perhaps worsen their already poor US market share. According to the New York Stock Exchange, where The Benetton Group is publicly traded, it seems that the company has lost over ten dollars per share since their peak of 50 15/16 in January. This decrease could be attributed to many things, but perhaps the most significant was the February announcement that Sears would immediately pull Benetton designed clothes from all 400 of its stores that had been selling the Benetton USA line. The Benetton USA line was specifically designed for Sears when the two companies joined last summer to introduce a new line of juniors , kids, and men’s apparel. Troubled by the campaign, Sears renegotiated its contract with Benetton to gain the right to preview future Benetton ad campaigns. A revised clause in the contract also gave Sears the ability to withdraw from the deal without penalty if the two parties were unable to agree on future campaigns, according to CNN. Regardless of these changes, the controversy was too significant for Sears to ignore due ... ...it could be done by using special warnings). The Benetton does just the opposite: it wants everybody to see it, because this is the only way they can change society (awareness). The ads may be perceived as psychoactive, and therefore ethically incorrect (e.g. the "Death Row" campaign had enormous negative impact on relatives of the murders' victims). The problems with the campaign eventually led to the departure of Toscani from the company (after 18 years of collaboration). The parties had claimed that it had nothing to do with the last campaign, but critics took it as Benetton's acknowledgement of wrongdoing. In the summer of 2000, the Benetton advertising practices have changed as well: they turned from using the death row as means of publicity, towards doing shows on fashion runways. Many of the industry observers anticipate that company will convert to more traditional fashion advertising in order to increase its sales. They predict it will help the stock as well (Sloat, 2000). The results of rethinking the advertising philosophy are yet to be seen. Judging by recent developments, the Benetton approach to social responsibility issues have not been entirely successful.

History of Early New York Immigration

Immigration is an event that has been occurring in New York since 1624 when the Dutch West India Company assembled thirty families from Holland to established a settlement that became known as New Netherland. Many immigrants came to our nation looking for opportunities that their country could not provide for them. The prospect of political and religious liberty, as well as opportunities for economic advancements brought millions of immigrants to America. Through the years, immigration has played a key role in the New York†s economic, political and social development in both positive and negative ways. During the colonial era most immigrants came from northern European countries. Their numbers declined with the onset of the Revolutionary War during the 1770†³s, but immigration picked up strongly again during the 1840s and 1850s. Between 1840 and 1860, the New York received its first great wave of immigrants. In Europe as a whole, famine, poor harvests, rising populations and political unrest caused an estimated five million people to leave their homelands each year. In Ireland, blight attacked the potato crop, and upwards of 750,000 people starved to death. Many of the survivors emigrated. The failure of the German Confederation†s Revolution of 1848-49 led many of its people to emigrate. Many settled in New York City, where the population increased from 200,000 residents in 1830 to 515,000 in 1850. By 1860, New York was home to over one million residents. More than half of the city†s population at that time were immigrants and their American-born children. The masses of immigrants were overwhelming. By 1887, it became obvious that Castle Garden (immigrant receiving station) was too small to process the large numbers of immigrants pouring into the New York. The Castle Garden was so small that criminals were simply hanging out at the receiving station to rob the immigrants inside, instead of waiting for them to get on the streets. Thus, the government built Ellis Island in 1892 and immigrants continued pouring in. The number of immigrants was so great that by 1910 immigrants and their families composed over half the total population of New York. During Industrialization many â€Å"new† immigrants on their way out of Southern and Eastern Europe due to over population and religious persecution. Approximately 25 million arrived between 1866 and 1915. While earlier immigrants had come mainly from northern European countries such as England, Germany, and the Scandinavian countries, by the 1880s most â€Å"new† immigrants were arriving from southern and eastern countries such as Italy, Poland, and Russia. More than a million immigrants arrived in each of the years 1905, 1907, and 1910, some fleeing the â€Å"pogroms† (organized massacres) taking place in Eastern Europe, and others seeking a life that they could never have within the borders of their poverty-stricken countries. These later immigrants, arriving from southern and eastern Europe, were Czechs, Poles, Ukrainians, Serbs, Slovaks and Russian, as well as Italians, Greeks, Hungarians, and Rumanians. Approximately ten percent of them were Jews fleeing the repressive policies of Czarist Russia under Alexander III, although Roman and Orthodox Catholics were among the arrivals. The tremendous industrial growth of the late nineteenth century created an unprecedented demand for workers. The construction of canals and railroads required an enormous force of unskilled laborers. Hence, practically all the â€Å"new† immigrants found jobs in transportation, mining, and manufacturing. Without this supply of labor, New York â€Å"s industrial expansion could not have taken place. A few exceptional immigrants rose to positions of wealth and power. But for the great mass of immigrants, success meant something much more limited. It meant better wages, money in the bank, ownership of a home, and a brighter future for their children. Even though immigrants helped to make the Industrial Revolution possible they faced opposition in economics and politics. The response to these newcomers was unfriendly and inhospitable. The Americans who saw their job security challenged by immigrants that were willing to work longer hours for lower wages did not welcome. The new comers did not have the same culture as the first immigrants that had come from Northern and Western Europe. Most lacked skills and very few spoke English, some could not read or write in any language. The Slavic and Polish (excluding Jewish) immigrants groups were viewed as unskilled, illiterate, and transient and were seen as a bigger threat to New York institutions than the other European ethnic groups. They were not ambitious people, tended to keep to themselves, and were opposed to the American idea of materialism. Many of the Slavs and Poles distrusted New York public schools; they withdrew their children from school and encouraged them to seek training in a trade, thus allowing a high rate of dropouts. Likewise, Italians were discriminated against because they also provided cheap labor and, naturally of a clannish nature, tended to move and settle as a group in Italian communities where they only worked with fellow countrymen and did not learn the ways of urban life. Americans thought that Italians did not assimilate into the American culture well since they held on their old-country traditions and cultures so strongly. Assimilation was important to the Americans because they were fearful of the change that came with other cultures, not to mention their resentment towards the new languages already replacing English in several parts of the cities. The Italians also brought the Mafia, which although in Italy enforced justice, came under the control of criminals in New York, and became known for racketeering, blackmail, and extortion. The immigrants were blamed for creating disorder and violence in the cities, and in general, were thought to be â€Å"birds of passage† who would use the American economy to make their fortunes, then return to their native land taking American dollars. The ever-growing influx of immigrants disturbed many native-born Americans who were annoyed by the newcomers† appearance and way of life. They expected these people, no matter what their place of origin, to conform to Anglo-Saxon patterns of behavior and to cherish the institutions of America. These anti-immigrant, natives, sentiments, and the hatred and prejudice toward these immigrants led to the passing of immigration laws that greatly restricted the flow of immigration . The first restrictive law prevented immigration of lunatics, criminals, polygamists, people with diseases, and those likely to be public charges. In August of 1882, the first federal immigration law was adopted. This law put a head tax on all immigrant passengers. Laws from notes. Many American believed that these immigration restrictions were necessary to keep the New York city from deteriorating. The population living in cities of over 30,000 increased from ten percent of the total in 1860 to more than twenty-five percent of the total US population by 1900. The pressure of the tremendous inflow of immigrants quickly outstripped the ability of the New York†s established institutions to cope with them. Already poor in the Old Country, for the most part, they arrived in America penniless and made their homes in the growing tenements of America†s major cities, like New York. The severe strain on the housing situation coupled with discriminatory practices eventually led to the creation of ghettos. Women and children were often sent to work to contribute to the survival of the family, old-world views that eventually led to wholesale exploitation of child labor. Poverty on a never-before-seen scale became the norm in America†s urban centers. Perplexed, poor, and lacking knowledge of the American lifestyle, these immigrants were used as a low-paid labor force for dirty jobs that nobody else wanted and felt the harshness of Industrialism the most. They did not know their bosses, class animosity often divided management and labor, and their interests and wants were of little concern to the corporations. Because these people did not have the proper education, many of them remained unskilled or semi-unskilled throughout their lives. Although many could not attain the work skills they needed, they gained many other things. By the early 1900†³s, ninety percent of those who could not speak English learned to do so in less than ten years after they arrived, and only a third was still illiterate. Despite their many hardships, the new immigrants were determined to make it in the New World. For example, the Slavs† ability to take the worst jobs and stick with them enabled them to become one of the top two ethnic groups representing employees of America†s leading industries . It was the clashing of old-world views with those of new-world ideas that forced compromises that helped to advance social and political thoughts. The cities would not have grown without people to provide cheap labor in the factories, and it was the willingness to provide a cheap source of labor and to work the most difficult and menial jobs that helped enable the United Stated to make the economic gains that she made. The stamina and perseverance of the immigrants made America and industrial giant and the world economic power it is today Even though immigrants helped to make the Industrial Revolution possible they faced opposition in economics and politics. Although New York benefited from immigration they tended to regard the newcomers as competitors for their jobs. This is understandable not only because of fluctuations of the economy, which caused unemployment but because immigrants were often used as strike. The â€Å"new† immigrants that came to America that could read, write, speak, and understand English were lated by many political supports. Those people feared that if an immigrant were gain power in politics that they might try to incorporate their old customs and traditions in politics. Many Americans even opposed the idea of allowing immigrants the right to vote. Even after immigrants were to become Americanized, political supports fought to keep immigrants from participating in politics.

Community Garden Review Project - 884 Words

Community Garden Review Process I did not think that this project would amount to much, it was a struggle, and took more effort than everyone expected. We knew that it would be difficult to get the basics planned, to get donations, and to finalize details but I did not think it would be that difficult every step of the way. Going to class most of the semester made me anxious because I knew that it would end in heated arguments and people leaving upset and not much progress. I do not handle conflict well; it stresses me out and when everyone begins fighting it leads to me feeling helpless. After this class and this project, I have learned to handle this stress better and that even though I am a quiet person I can still have a say in how things are handled. Although the closer to the event we got the easier it was to plan, it was still chaotic. I think that towards the end of the semester we wanted to do whatever was the simplest and this actually helped the project. In our brainstorming we covered all different kin ds of events to have—from large and extravagant to backyard barbeque-esque, and the smaller setting seemed to feel more in-line with what we wanted to achieve. If we had stopped talking and processing when we thought we had everything figured out, we probably would have spent a lot more money for not much more experience and it would not have been as successful as the event was. Most of the details for the event were not decided until right before the work days orShow MoreRelatedUrban Agriculture Essay example1627 Words   |  7 PagesGirardet). In a world of cultural scientific knowledge and industrialization, establishing agriculture into the ever-growing urban communities is essential and can nurture social consensus, economic and environmental merits that can be distributed plentifully. 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Effective Communication in the Emergency Department...

Communication is an essential and constant exchange of information between the patient and health professional with full understanding occurring on both camps (The Joint Commission, 2010, p. 1). It is one of the major activities done by healthcare staff across diverse settings (Redfern, Brown, Vincent, 2009). Research shows that communication breakdown is one, if not the leading cause, of medical errors (Kohn L., 1999). For instance, out of 258 malpractice claims which led to patient harm, nearly 25 % was due to failures in communication (Greenberg, Regenbogen, Studdert, 2007). 61 % of 176 incident reports to the Australian Incident Monitoring Study in Intensive Care resulted from communication breakdown (Beckmann, Gillies, Berenholtz,†¦show more content†¦Currently, many approaches have been developed for its promotion, with some gearing towards practices that prevent system errors instead of relying on human knowledge or memory and which minimise risks and hazards simila r to aviation (Doucette, 2006; Pronovost et al., 2009), nuclear and military industries (Clarke, Lerner, Marella, 2007). Nevertheless, few fully describe how ineffective communication can result in compromising patient safety due to several challenging and dynamic factors, with little known about interventions that can prevent communication breakdown. This essay proposes to discuss that communication, integrated with teamwork and coordination, can positively and negatively affect the patient safety culture. The writer will focus on the ED setting and will discuss the different methods used to address this critical issue. A stark example of poor communication may occur during admission. To illustrate, an adult patient suffering from panic attacks and admitted for psychiatric evaluation went through more than five physicians and eight nurses during his stay at the ED before he was finally transferred to the Critical Care Unit (CCU) for non Q-wave myocardial infarctionShow MoreRelatedThe National Patient Safety Goal1601 Words   |  7 PagesThis paper, will discuss the National Patient Safety Goal NPSG 0.7.06.01 entitled â€Å" Use proven guidelines to prevent infection of the urinary tract that are caused by catheter† (The Joint Commission, 2015). 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Commentary on Student of Texas Assessments of Academic...

As the time passes by, the school board in Texas changes the requirements for passing to the next school grade level. â€Å"Texas led the way in implementing standardized test in the early 1990s† (Klein). Before, grade level students used to take the TAKS (Texas Assessment Knowledge and Skills) and now students are taking STAAR (Student of Texas Assessments of Academic Readiness) test. With this choice, students are not learning other materials other than just testing, testing, and more testing material. I believe that students should be taught something different other than just focusing on tests for the whole school year. Texas has â€Å"more than 776 school boards, covering 85 percent of the students in the state, have passes resolutions calling for a more nuanced, less punitive approach to student and school assessment in the last few months. And that’s after the state began rolling out the new-and-improved testing system known as STAAR† (Michels). I disagree with Michels because the STAAR test is more pressure for students, yes is a different standardize test, but is just a different way to evaluate children in their school learning. Many of the students are probably trying to memorize all this things they are taught for the STAAR test, but at the end they would not even remember a single thing they were taught for the test. The STAAR test is a waste of time because statistics show that â€Å"students who failed their STAAR test last year and took remedial classes over the summer,Show MoreRelatedDarden Mba Resumes16768 Words   |  68 Pagesdegree distinction, GPA: 3.95). 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A New Home free essay sample

Attleboro High School, my alma mater, is split into five buildings: A building, B building, C building, etc. Every student has their piece in the school. The jocks crowd the locker rooms and chat about last night’s big game against the school rival, Bishop Feehan. The artists gather in 116A every Thursday to create shocking masterpieces that make the administrators queasy. Throughout all my years in high school, I â€Å"livedâ€Å" in E Building. E Building consists of the music department where the chorus girls and the band kids congregate. Instruments are played here; voices sung. Right outside the doors of the classroom is the auditorium where I have spent many a night rehearsing for the school drama productions. It is here that I am truly myself. Here I can express myself through voice. Here I can play pretend with fellow thespians onstage. Here I can breathe. Now that I’m a senior graduating from my home away from home, I’m in search of a new abode. We will write a custom essay sample on A New Home or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Out of my twelve years of schooling, ten of those years have been spent practicing the performing arts in some form. This includes pirouetting down the halls of April, May, and June’s School of Dance, rehearsing on stage for an Attleboro High School Drama Club production, and perfecting each note for the upcoming chorus concert. These ten years have put me in a routine that I’m not willing to break. I’ve been lucky enough to go to a high school with a great music and theatre program. I want to go to a college that provides the same opportunities. The Hartt School offers a Music Production and Technology major that I am positive will ensure a future for me in the music business. I’ve looked at other colleges that offer similar majors, but nothing compares to the Hartt School. This school has always been a dream of mine. I can only imagine the sound of the voices coming from the choir. I’d consider it an honor to be even considered qualified. Perhaps in the fall of 2010, my new home away from home will be in West Hartford, Connecticut.

the donner party party of 50 Essay Example For Students

the donner party: party of 50 Essay The greatness of Lady Chatterleys Lover lies in a paradox: it is simultaneously progressive and reactionary, modern and Victorian. It looks backwards towards a Victorian stylistic formality, and it seems to anticipate the social morality of the late 20th century in its frank engagement with explicit subject matter and profanity. One might say of the novel that it is formally and thematically conservative, but methodologically radical. The easiest of these assertions to prove is that Lady Chatterleys Lover is formally conservative. By this I mean that there are few evident differences between the form of Lady Chatterleys Lover and the form of the high-Victorian novels written fifty years earlier: in terms of structure; in terms of narrative voice; in terms of diction, with the exception of a very few profane words. It is important to remember that Lady Chatterleys Lover was written towards the end of the 1920s, a decade which had seen extensive literary experimentation. The 1920s opened with the publishing of the formally radical novel Ulysses, which set the stage for important technical innovations in literary art: it made extensive use of the stream-of-consciousness form; it condensed all of its action into a single 24-hour span; it employed any number of voices and narrative perspectives. Lady Chatterleys Lover acts in many ways as if the 1920s, and indeed the entire modernist literary movement, had never happen ed. The structure of the novel is conventional, tracing a small group of characters over an extended period of time in a single place. The rather preachy narrator usually speaks with the familiar third-person omniscience of the Victorian novel. And the characters tend towards flatness, towards representing a type, rather than speaking in their own voices and developing real three-dimensional personalities. We will write a custom essay on the donner party: party of 50 specifically for you for only $16.38 $13.9/page Order now But surely, if Lady Chatterleys Lover is formally conservative, it can hardly be called thematically conservative! After all, this is a novel that raised censorious hackles across the English-speaking world. It is a novel that liberally employs profanity, that more-or-less graphicallygraphically, that is, for the 1920s: it is important not to evaluate the novel by the standards of profanity and graphic sexuality that have become prevalent at the turn of the 21st centurydescribes sex and orgasm, and whose central message is the idea that sexual freedom and sensuality are far more important, more authentic and meaningful, than the intellectual life. So what can I mean by calling Lady Chatterleys Lover, a famously controversial novel, thematically conservative?Well, it is important to remember not only precisely what this novel seems to advocate, but also the purpose of that advocacy. Lady Chatterleys Lover is not propaganda for sexual license and free love. As D.H. Lawrence himself mad e clear in his essay A Propos of Lady Chatterleys Lover, he was no advocate of sex or profanity for their own sake. The reader should note that the ultimate goal of the novels protagonists, Mellors and Connie, is a quite conventional marriage, and a sex life in which it is clear that Mellors is the aggressor and the dominant partner, in which Connie plays the receptive part; all who would argue that Lady Chatterleys Lover is a radical novel would do well to remember the vilification that the novel heaps upon Mellors first wife, a sexually aggressive woman. Rather than mere sexual radicalism, this novels chief concernalthough it is also concerned, to a far greater extent than most modernist fiction, with the pitfalls of technology and the barriers of classis with what Lawrence understands to be the inability of the modern self to unite the mind and the body. D.H. Lawrence believed that without a realization of sex and the body, the mind wanders aimlessly in the wasteland of modern in dustrial technology. An important recognition in Lady Chatterleys Lover is the extent to which the modern relationship between men and women comes to resemble the relationship between men and machines. .ub566552c7e152c0f2ecedfacfcd89221 , .ub566552c7e152c0f2ecedfacfcd89221 .postImageUrl , .ub566552c7e152c0f2ecedfacfcd89221 .centered-text-area { min-height: 80px; position: relative; } .ub566552c7e152c0f2ecedfacfcd89221 , .ub566552c7e152c0f2ecedfacfcd89221:hover , .ub566552c7e152c0f2ecedfacfcd89221:visited , .ub566552c7e152c0f2ecedfacfcd89221:active { border:0!important; } .ub566552c7e152c0f2ecedfacfcd89221 .clearfix:after { content: ""; display: table; clear: both; } .ub566552c7e152c0f2ecedfacfcd89221 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub566552c7e152c0f2ecedfacfcd89221:active , .ub566552c7e152c0f2ecedfacfcd89221:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub566552c7e152c0f2ecedfacfcd89221 .centered-text-area { width: 100%; position: relative ; } .ub566552c7e152c0f2ecedfacfcd89221 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub566552c7e152c0f2ecedfacfcd89221 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub566552c7e152c0f2ecedfacfcd89221 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub566552c7e152c0f2ecedfacfcd89221:hover .ctaButton { background-color: #34495E!important; } .ub566552c7e152c0f2ecedfacfcd89221 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub566552c7e152c0f2ecedfacfcd89221 .ub566552c7e152c0f2ecedfacfcd89221-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub566552c7e152c0f2ecedfacfcd89221:after { content: ""; display: block; clear: both; } READ: Drug And Alcohol Use By Student Athletes EssayNot only do men and women require an appreciation of the sexual and sensual in order to relate to each other properly; they require it even to live happily in the world, as beings able to maintain human dignity and individuality in the dehumanizing atmosphere created by modern greed and the injustices of